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UW Medicine website
Online appointing — Book online

Background
Users were unable to book appointments online within the context of the page they were on — at a specific clinic or with a particular doctor. Our call center was overloaded. The ability to book online would solve these problems. 

What I did 

Wrote all content
Collaborated closely with our UX Designer and Program Manager

Booking with MyChart account

There were numerous technical constraints that required design solutions. If you have a MyChart account, you can book only with a provider that you've seen within the last 3 years. It's best to let users know this up front so they don't log in only to discover they are unable to schedule. 

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If yes ...
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If yes ... 

We bring users to the MyChart sign-in. Our team does not own this platform so we must end their journey here. 

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Booking without MyChart account
Screen Shot 2021-09-02 at 10.11.40 PM.png
If no ... 
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Users select the appointment type ... from the limited options available. The phone number at card bottom provides an alternative appointing pathway if users become frustrated.
Once appointment type is selected ...
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The user selects their preferred appointment time. AKA success. 
Results 41 days after launch: Online booking action conversion increases 43.5%
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