UX Writer, Content Designer
Northwest Hospital
Website content audit
The Northwest Hospital website was retired in early 2020. I was solely responsible for assessing all content (1000+ pages) and recommending next steps.
What I did
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Decided what content to integrate into the UW Medicine website
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Consulted with stakeholders and subject matter experts
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Recommended content placement and cross-linking strategies
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Recommended relevant redirects for remaining URLs
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Worked with web operations to coordinate content migration
Once I wrangled my spreadsheet into shape, a project that seemed overwhelming at first instead became elegant. A content audit is the best way to give content its due — retiring content that no longer serves its purpose and refreshing what remains.
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Content development — COVID Testing Page
What I did
I championed the need to develop a COVID-19 testing page even before testing was available to the public. It was easy to predict that people would want COVID testing badly once it was available. And did they ever! At the height of the pandemic, the page became the most visited page of the website.
I collaborated closely with our Program Manager (responsible for locations) to develop this page. And I worked closely with clinical operations and web production to keep it up to date.
Doing so gave me insight into the unique challenges thrust upon healthcare organizations by the pandemic — and a true appreciation for my colleagues with their boots on the ground.
UW Medicine.org
Content development
Right as Rain
Check out the highly engaging content that I developed and wrote for Right as Rain, a digital publication of UW Medicine.