top of page

Summary

Senior UX writer and content strategist with 10+ years of experience crafting user-centric content for digital platforms. Expertise in developing clear, concise copy for complex interfaces, including enterprise-level and consumer-facing applications. Proven collaborator adept at creating intuitive experiences that achieve business objectives while maintaining empathy for the user. 

Work Experience

Senior UX Writer

Humana, October, 2024 – ongoing

​

  • Create clear, accessible content across digital platforms (mobile apps, web, SMS) that aligns with brand voice and SEO strategy

  • Transform complex healthcare topics into user-friendly content while maintaining accuracy and compliance standards

  • Partner with designers, researchers, and product teams to develop effective user experiences

  • Collaborate with subject matter experts to gather and simplify technical information for diverse audiences

  • Help establish and maintain digital content guidelines and standards

​

Senior UX Writer, Monetization and Platform Experience team

Adobe, March, 2022 – September, 2024

User interface text

  • Crafted compelling in-app messaging across the product experience, including modals, CTA buttons, error states, and paywalls

  • Developed user-friendly text for the Adobe admin console, successfully implementing complex features such as domain enforcement (ask me for the password)

  • Created innovative sign-up and sign-in flows, including pioneering Passkeys integration
     

User experience copy

  • Authored engaging content for website landing pages, shop pages, and product tours, resulting in increased user engagement

  • Developed a new software piracy conversion journey, known as simplified experience (ask me for the password), increasing the conversion rate by 13%

  • Established and maintained consistent voice, tone, and messaging across all platforms and interaction flows
     

Generative AI

  • Tested and suggested refinements of beta generative AI caption writing and generative fill features

  • Developed error messaging for AI-related user conduct violations
     

Strategy and collaboration

  • Conceptualized and executed new proof-of-concept experiences, navigating technical constraints to deliver innovative solutions

  • Collaborated cross-functionally with UX designers, product managers, legal teams, and researchers to iterate and improve user experiences

  • Translated data-driven user testing insights into actionable UX improvements

Content Strategist, Digital Experience Team

UW Medicine, 2019 – 2022

Content development and UX writing

  • Developed and optimized user-centric copy for various digital touchpoints, including modal dialogues, chatbots, SMS notifications, and error messages

  • Authored compelling content for websites, digital publications, and campaign landing pages

  • Implemented a consistent brand voice across all digital platforms
     

Strategic planning and collaboration

  • Partnered with cross-functional teams to analyze, iterate, and enhance content and user experience

  • Led content audits, identifying and eliminating redundant and outdated information

  • Developed end-to-end content solutions in response to client requests
     

Research and innovation

  • Conducted competitive analysis to align messaging with user expectations and industry trends

  • Collaborated with UX designers to translate user research into data-driven content strategies

  • Identified and resolved product and interface issues

Content Marketing Writer, Strategic Marketing & Communications

UW Medicine, 2013 – 2019

Storytelling and content creation

  • Conceptualized and authored engaging consumer health articles for Right as Rain, a wellness blog

  • Developed emotionally resonant stories for content marketing campaigns

  • Collaborated with medical professionals and subject matter experts to ensure accuracy and relevance of all content
     

Content development and team contributions

  • Created and refined content for websites, digital marketing assets, and presentations, enhancing brand consistency across platforms

  • Shepherded content through review by diverse stakeholders

  • Mentored junior team members in brand voice and content best practices

HowToMedia, Inc. (startup), 2006 – 2013

Editor-in-Chief, 2009 – 2013 | Senior Writer and Editor, 2006 – 2009

​

  • Led cross-functional collaboration with designers, product managers, and developers to iteratively improve content and UX

  • Spearheaded content strategy development and implementation, managing a team of writers to ensure consistent quality and brand voice across all platforms

  • Streamlined content management processes for site redesign/transition to Drupal CMS

  • Authored high-performing articles and social media content informed by SEO 

  • Utilized Google Analytics and Webmaster tools to drive data-informed content decisions

  • Conducted comprehensive research on acquisition targets and new content opportunities

  • Participated in rigorous QA processes for new releases

  • Diversified content types to include interactive features and multimedia elements

Education

Foundations of UX Writing, University of Washington
Radcliffe Publishing Procedures Course, Harvard University
Bachelor of Arts in English, University of Vermont

Content Strategist, Digital Experience Team

UW Medicine, 2019 – 2022

Content development and UX writing

  • Developed and optimized user-centric copy for various digital touchpoints, including modal dialogues, chatbots, SMS notifications, and error messages

  • Authored compelling content for websites, digital publications, and campaign landing pages

  • Implemented a consistent brand voice across all digital platforms
     

Strategic planning and collaboration

  • Partnered with cross-functional teams to analyze, iterate, and enhance content and user experience

  • Led content audits, identifying and eliminating redundant and outdated information

  • Developed end-to-end content solutions in response to client requests
     

Research and innovation

  • Conducted competitive analysis to align messaging with user expectations and industry trends

  • Collaborated with UX designers to translate user research into data-driven content strategies

  • Identified and resolved product and interface issues

Content Marketing Writer, Strategic Marketing & Communications

UW Medicine, 2013 – 2019

Storytelling and content creation

  • Conceptualized and authored engaging consumer health articles for Right as Rain, a wellness blog

  • Developed emotionally resonant stories for content marketing campaigns

  • Collaborated with medical professionals and subject matter experts to ensure accuracy and relevance of all content
     

Content development and team contributions

  • Created and refined content for websites, digital marketing assets, and presentations, enhancing brand consistency across platforms

  • Shepherded content through review by diverse stakeholders

  • Mentored junior team members in brand voice and content best practices

HowToMedia, Inc. (startup), 2006 – 2013

Editor-in-Chief, 2009 – 2013 | Senior Writer and Editor, 2006 – 2009

​

  • Led cross-functional collaboration with designers, product managers, and developers to iteratively improve content and UX

  • Spearheaded content strategy development and implementation, managing a team of writers to ensure consistent quality and brand voice across all platforms

  • Streamlined content management processes for site redesign/transition to Drupal CMS

  • Authored high-performing articles and social media content informed by SEO 

  • Utilized Google Analytics and Webmaster tools to drive data-informed content decisions

  • Conducted comprehensive research on acquisition targets and new content opportunities

  • Participated in rigorous QA processes for new releases

  • Diversified content types to include interactive features and multimedia elements

Education

Foundations of UX Writing, University of Washington
Radcliffe Publishing Procedures Course, Harvard University
Bachelor of Arts in English, University of Vermont
bottom of page