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UW Medicine
Make an appointment page redesign
The "Make an appointment" page was a highly trafficked page and a cornerstone of the patient appointing journey.
BEFORE 
The page was poorly organized. Distinct calls-to-action were difficult to identify. 
Screen Shot 2021-08-29 at 10.02.42 PM.png

What I did
 

  • Wrote all copy including CTA buttons, headlines, subheads, body copy

  • Wrote dialogue for the online appointing flow that integrates with the scheduling widget (from Epic)

  • Revised copy to align with feedback from diverse stakeholders

  • Collaborated closely with our UX Designer and Program Manager 

AFTER

Screen Shot 2021-08-29 at 9.37.40 PM.png
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